I really need to make friends with club Nintendo members. Nintendo of Europe's VIP point system has potential - if only we could trade our points with something as cool as those in Japan (see below). All we have now are mobile phone tunes for 350 points (to put into perspective, each game purchase gives you only 250 points), mobile phone wallpapers and the occasional giveaways (which aren't that fantastic).
Club Nintendo Japan
Nintendo of Europe VIP Stars Catalogue
Nevermind, there is always eBay.