What is it with companies today that love to insult potential future customers? Microsoft is doing that with the WHATSWRONGWITHU.com website, regarding the low sales of Xbox 360 in Asia (somehow it is our fault for the low sales). Look it is great that the 360 is doing so well in the UK and North America, but not everyone likes shooter or another racer. I personally love shooters but I can't stand them on consoles (nope, not even Goldeneye 007 which is easily the single more overrated game of all time). Give us a reason to own one, not by insulting us - but by developing games to suit everyone.
Then there is Apple, whose current 'Get a Mac' ad campaign just started here a few weeks ago. Like the American ads, PC users are shown as ugly, tie-wearing, nerdy, hopeless people and Mac users are shown as young, hip, and dressed in expensive casual designers garbs, who spends the majority of more time preaching on how good their Macs are, than actually using it. Owning a Mac (or Ipod) automatically change your lifestyle, if Steve Jobs would have you believe. It is fine by me if you want to worship your Mac but please stop acting like the typical evangelical Christians.
In Apple's defence they did hire Robert Webb to play as the Mac guy. Webb, for those who doesn't live in the UK, is famous for playing a smug, unlikeable and pretentious tosser in my favourite telly comedy Peep Show. I guess Apple is implying that Mac users are smug, unlikeable and pretentious poseurs. How fitting.