Finally, after more than two months, the postie finally delivered this Mario Game Rack I ordered through Club Nintendo for 4500 star points (the equivalent of registering 18 games!). It was flat packed and came with a 27 page 'Made in Japan' glossy and coloured assembly manual.
The rack isn't half as bad as I thought it would be, but it gets scratched easily. It only holds 8-9 games depending on thickness of a game's jewel/plastic case. So unless I have ten of these, it won't be replacing the sturdy bookcase any time soon. Right now it has taken its seat on the bedside table holding a couple of PSP and DS games, segregated from each kind via a handy clear divider.