Finally, the accursed name of Britain's most pathetic high street electronic chain will be banished. Yes, it is simply a rebrand (replacing them with Currys), but it still matters. Why? Because as my high street has both Currys and Dixons, the consolidation will only mean that in the future, we will have one less crappy store to worry about.
Update: Yes... replace Dixons with Currys.digital... As though that will ever change their reputation of having the worst trained staffs. But at least we can laugh at their new name! Seriously though this venture will fail and Dixons as a brand will be no more. Anyone seen their online store recently? It is laughable.
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