Saturday, December 18, 2010

Angry Birds Day London event

Last weekend was the first anniversary of the hit mobile puzzle game. To celebrate, Rovio Mobile, the Finnish based developer behind the game urges the fans of the game to celebrate by organising flashmobs around the world dubbed 'Angry Birds Day'.

We at #LeStudio52 has been thinking for a while on organising an Angry Birds competition using large screen, so when Rovio suggested this we immediately ceased the opportunity to turn the London event into the most memorable. We had the backing of Nokia as the main partner. Rovio also sent toys to be distributed to people attending the flashmob. Other partners includes Chillingo (the publisher of Angry Birds on iOS), Powermat and Spreadshirt.

We were divided into three groups, and we instructed to meet at 1pm at the respective meeting point. The idea was to meet up at different pubs, and have the participants of the flashmob meet up by 'finding the bird'. I was leading the group (that includes Chillingo) at The Nags Head on St James Street near Covent Garden tube station. Everyone who spotted me and my Angry Bird, got an Angry Birds plush toy.

The flashmob began at 2pm sharp on Covent Garden. After walking around the parameter of the famous market, we were stopped by security who insisted we leaved the borough, but we were allowed to continue our 'protest' on the bordering neighbour of Westminster Borough. The flashmob grew bigger as people started following us, and others caught up. We stopped outside the Zimbabwe Embassy and had a brief chat with the protesters outside. Eventually we arrived at Trafalgar Square, despite being previously warned by the authorities not to 'protest' there.

The flashmob was coming to an end, but then I shouted that we should head down to Parliament Square. Well we didn't quite make it to the former now none-Democracy Village, but we did stop outside the Horse Guards Parade and were allowed by security outside Downing Street for a quick photo stop.

The post flashmob event was held at the Northumberland a short walk from Trafalgar Square. There we held competitions, the top prize being a Nokia N8 generously donated by Nokia. Other prizes includes capacitive gloves, Powermat wireless charger and Angry Birds t-shirts.

The final consisted of a face off between Richard who won the 'most points' in Angry Birds level-5 competition and Ollie, who bested everyone by getting through six levels in the trial Angry Birds quickest (1.32 minutes). Ollie won the big prize (the Nokia N8) by hitting Richard three times using the Angry Birds plush toy.

Big thanks to Julien, the main brain behind the event, the people at Rovio and Nokia for supporting the event, 1000heads and WOMWorldNokia, Jenni and Abul from #LeStudio52, Lee for helping out with me in judging the competition and all the volunteers who made it happen (Alexa, Scott, Gareth - apologies if I forgot anybody else).

Angry Birds is available on iOS, Android, Symbian, Maemo 5 and WebOS, and soon to be available on PSP, PS3, Wii and Xbox 360.

More pictures here

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