Last week I received an email from an unnamed agency who offered to send me a sneak peek over an upcoming project called Look for Longer (#lookforlonger). I have been promised that it would be a mind boggling cryptic challenge aimed at testing Londoner's knowledge of the city. When you combine by love for London and fun, it's difficult to say no.
The package arrived a couple of days ago and it was nothing like I expected. It was a beautifully drawn medium sized poster, which I will be framing, and the biggest magnifying glass I've ever held. The poster contains puns in references to London Underground, Docklands Light Railway and Overground stations such as Angel, Elephant & Castle, Bond Street, Knightsbridge, King's Cross, Swiss Cottage, Marble Arch, Seven Sisters and many more. How many tube stations are referenced in this poster I do not know (update: 75), but I bet there are plenty more to be found. If you love London and are into a bit of fun, you will enjoy poking through this poster with said magnifying glass.
As to what this campaign is aimed at, I am totally in the dark myself. Stay tuned on 3 October when the campaign is officially unveiled.
Update: The campaign has been launched and it is a both a game and competition courtesy of CBS Outdoor. Brilliant stuff. Do check it out!
As of last week, I've found all 75/75 stations, plus a red herring. ;)
Update: I don't actually condone checking out all the solutions posted by various commentators below, but if you are really stuck, do ask!
220 comments:
1 – 200 of 220 Newer› Newest»I need help with the airplane and the German/Swiss beer lady!
lancaster Gate
Maida vale is the beer lady
footballer dude and the hay bale?!
Footballer dude is Upney...can't help with the hay bale yet..
I'm stuck at 69 now...:-(
Hay bale is Hainault...finally got all 75..
Last one to get - The guy on the roof? Help please I need my life back.
guy on roof is Mudchute
What is the man carrying the tv? And the mouse/rat eating the cheese?....My head is hurting!!!!!
All but one. Whist is the fish?????
The fish is literally a red herring - just guess it once then the option to guess goes away...
Focus on the cheese and it's shape not the rat...
What is the silver cross behind the other two?
The crosses are Hatton Cross and New Cross...
Man carrying TV is Bounds Green (bound screen)
But what is the rabbit hole on the hillside?
The rabbit is Borough.
What is the lady with up hair and the broken drum?
Thanks
Borough is the rabbit...
snaresbrook - drum
high barnet - hair
whats the man watering the plant?
The plant is a BAY tree...
lost with the hedge in the shape of a o
The hedge is in the shape of a Q not an O if that helps.
Not O but Q garden ;))
oh a q many thanks
Pls HELP only 4 left fire in the hole, spongecake, dead pig and the red fish
I still need the fire in the hole.
What type of sponge cake is it?
What sort of meat would you get from the dead pig?
The red fish isn't a station. Bit of a trick clue but what colour and what type of fish is it?
got them thanks :))
And the fire in the hole is ''hole is burning'' ;))
I need help with the nuns and the bride on the hill please.
only one to go the flag??
the nuns are in a garden
What is the bride marrying?
What is on the flag?
only got the taj mahal for 75 any clues
The bride is marrying the bone
the bride is marrying the bone
It's a place of worship.
this dead pig? its my last one.
Dead pig.........what sort of meat would you get from the pig?
yeah. i've seen this clue.
pork, bacon, gammon, sausages, chops.... still blank.
The 'Ham' is 'Dead'
74 and stuck GRRRRRRR
appropriately is the white dog with green on his face
stuck on firey outline of man and dog with green patches
u mean the "murdered" man who has been "burnt" onto the road ;O)
just realised i'd missed one... what is the pressed on the road?
literally what you just typed !!
oh yeah....Kilburn...get it!
The wizard turning people green, and the guns on the hill... My last 2 and can't work them out!
Any clues? :)
"turns them green" - another word for cache of weapons, think footy ;O)
feel free to return the favour - re the white dog with green on face :O)
my last one !!!!
Thanks, trying to work out the guns one, footy is not my specialty :P
A Parson is a type of Dog :)
my own private a...n.l of weapons
A ha! Got it! Thanks!
D'oh !!!! - was so on the wrong track LOL
thanks
:O)
I'M STUCK help i got 72 but i need the dead pig the footballer and the golden tower
Dead pig..........the ham is dead
Footballer.........is playing keepy uppey with his knee
Stuck on 74 - the burning pit in the road?
hi stuck on last one the tower with the gold on it please help i need to go home from work :-)
it's where the great fire of london is remembered.
I know I'm daft but I have one more, the orange flag?
...you mean the hole that is burning ;-)
thanks
the burning pit is Holborn
it's the flag for a country near Greece
thtanks so much al 75 can go home now
Please help with the rat and the white tower thing near the bride.
It's not the rat it's the type of cheese the rat has
One left! Please help, the red bridge-like structure right at the back in the centre
Anyone know what the windmill is?
The "red bridge"?!?!?!?
I must be missing obvious ones then... the can, the thing coming out of the road behind it and the anvil
What is the football and the ham? I have put Fulham and apparently I am nearly there. What am I missing??!!
The can is Cannon Street, the fin coming out of the road is finsbury park and the anvil is Hammersmith
Anyone know what the windmill is?
The mill on the hill?
Im stuck on the following...
The Ham behind barbie and Ken
The glue
The water in the puddle
The skyline right at the back of the picture
The green stuff hanging from the top of the pic
The cheese (I just cant get it with the clues already given!)
The sheep in the bath tells us which way a north is so this ham is **** ham
The glue is creating a bond in the street
The puddle containd the emblem of a north American country
The skyline is a city of a particular colour
The stuff hanging at the top is timber of a particular colour
The cheese is red *********
Thank you! :) Ive completed it finally!
What is the cake?
its a type of sponge and pub in eastenders
helppp
whats the red pin on the hill and the window just above it . . .only 4 more :)
guys what is the blue wooden door
What's the one for the Taj Mahal? Am at 74......last one! This is driving me mad. It says Wembley is nearly right....but all the stations I put in for Wembley are wrong! Pleeeese help!!
What's the one for the Taj Mahal? Am at 74......last one! This is driving me mad. It says Wembley is nearly right....but all the stations I put in for Wembley are wrong! Pleeeese help!!
What's the one for the Taj Mahal? Am at 74......last one! This is driving me mad. It says Wembley is nearly right....but all the stations I put in for Wembley are wrong! Pleeeese help!!
Sorry, didn't mean to post that so many times! Sorry. :)
Taj mahal is temple bro
do you know what the blue door is next to the small green tree and the dead pig?
the blue door is my last one D:
Dammit i bet he left me hanging...
been up all night doing these its 5am now.
74/75
DAM BLUE WOODEN DOOR
Blue door is algate,what's the dead pig,cheese with mouse,the well and the man waterering the tree?help anyone....cheer
What's the well and pig?????????
4 nuns? please driving me up the wall
What is the hat on the cross iv tried Hatton cross and it says im nearly there!
Can anyone help me with the red fish??
Ashamed to say for the last 6 I had to write a program to automatically try every station.. :)
Whats that bail of hay behind the footballer?
HELP!
I still don´t get the red fish...
And what´s that thing on the left, a shark?
Please help me with my last two.
Only if you help me with 'Pressed' and the circle on the wall on the pub? :-)
preston road
and
holborn
ups, you meant the circle on the pub, not on the street...
it´s oval :)
Thanks for the clues, The shark fin in road is Finsbury Park - and the fish is what it is a Red Herring
I have one more to go, can anyone help me with the picture of the well
It's a stock cube, so try Stockwell
guysss what is the beak in the tree next to the pin ? It's my last one and i'm stuckkk :(
Try Becontree :-)
What is the water fountain please?
There is a toilet at the bottom of the fountain - Waterloo
Hey guys...just discovered this! How awesome. Want to work out most without clues but the crown on the tree has really got me...please help. Will help you too!
Just two left to go! The stone with late written on it and the metal hammer and block thing at the front...??
what is the one with the chips in the fryer?
Late on stone.
just stuck on white tower with gold top
chips in frier is blackfriars
hammer and block thing is 'hammersmith'
white tower with gold top is 'monument'
can someone help me with the crown on the tree please? thanks
thank you
crown on tree - royal oak
Help!!
what is the boy with TV in rope
and the green dog?
Dog with green on its head - Parsons Green and Guy with rope - Bounds Green (Bounds Screen) :-/
What is the white gate behind Marylebone?
What is the white church structure on the hill on the top right?! My last one!!
I think it was Archway
Confused:
answered all 75 including joke one but only record shows only 74.
What do I do?
I am 74....just the red pin!!
it's pinner (red pin)
what is that flag on the right? and that burnt tree?
and those chest of guns? :(
CYPRUS, BURNT OAK, ARSENAL, THANK YOU!!! I HAVE DONE IT!!!
thanks! :) got it all now ^^
I don't get the dolls!
The dolls are Barbie and Ken.
Barbican.
:))
am i the only one who can't locate their final clue? tried moving my mouse all over the photo AND clicked eveyrwhere. can't find it! AHHHHHH
the ham and the football? pleaseeeeeeeee help - its driving me insane!
You could try Balham :-/
need help with the mound at the back with a building on it and cant seem to get the Kings cross one. Thanks
Try Tower Hill for the back one, The kings cross is the chess pieces crossing the road :-/
I'm stuck on these
the little tree
the Lime on the house (above the nuns)
The Gardener
thanks
I'm stuck on the windmill clue.
The lime on the house? Take 3 of the words away and you're there.
on my last one, whats the gardener watering the bush?
Try Bayswater :-/
What is the witch!? My last one and it isn't Greenwich or North Greenwich!!!
Oh finally got the witch one!!! :)
Need help with the last clue - the four nuns??
Try Covent Garden :-/
Cross on shard?.?.
I think the whole thing could be Whitechapel :-/
Getting very frustrated... only 2 more to go!
For the witchy one im typing
Bounds Green
and it keeps saying nearly right... whats the right answer?!
any help would be greatly appriated!
argh, I've got 74/75 but I can't work out the girls in pink sat on the bridge?! I feel as though it should be stupidly obvious! somebody help pleeeeeeaaaaaasssseeee!
the witch is 'turning 'em green'...
The seven girls on the bridge are in pink and all look the same...they are sisters!
On 73 and awfully stuck!!
Please could someone help with the plane and the flag!?
Thanks for all the help although I prefer the extra clues to the answers! What are the two things at the top being lowered by a crane?
One is wood and it is a particular colour... the other is a ton of bricks...
Everyone's comments have been so helpful! Am stuck on the big red bridge and the two chess pieces crossing the road.... Have tried all combinations of Queen I can think of?! Any help?!
OK, have been doing this for the last four hours and I only have a couple to go...
1) The witch on the hill, I tried Greenwich but it's not working.
2) The man shooting up on the building.
3) The dead pig; and I've tried Dagenham
4) The tree and bird cobination.
Someone help!
whats the green construction thing above the bridge? thanks
What is the cirlce/ellipse on the pub wall?
thanks
It isn't an ellipse..it's an....
The green stuff looks like wood to me..
1) The witch on the hill, I tried Greenwich but it's not working.
The witch is turning them green
2) The man shooting up on the building.
What is he shooting? Looks like dirt..
3) The dead pig; and I've tried Dagenham
The pig is dead...
4) The tree and bird cobination
There's a beak on the tree...
hi, i am stuck on
1 the farm on the road
2 the bent cross
3 the black horse, which has got to be the easiest.......
what is the water well right next to the broken drum kit?!?! im lost? and the red fish is actually red herring for those who dont know..
try stockwell
Maybe I'm stuck with silly ones :(
... The angry looking dog,
... The piggy bank
... The big palacey building (I'm sure I'm missing something obvious here)
... The bush on the ground
... The man next to the bush on the ground :P
Ooooh... Ignore the last two! I didn't realise they were together :P Obvious now!
However that means there's another one I'm missing somewhere :S
Phew found it... Let me re-type that comment...
Maybe I'm stuck with silly ones :(
... The angry looking dog,
... The piggy bank
... The big palacey building (I'm sure I'm missing something obvious here)
... The late rock
And after I typed that I realised it was late on a stone :P not rock... I should have typed my problems earlier!
Green thing in the sky- woodgreen
Help with the dead pig!
broken drum kit anyone?!?!
One clue left --- can anyone help please. What is the largest white cross to the left of the pink pig ??
Thanks
only one i'm stuck on is the brown building on the right... am i missing something obvious?!
I'm stuck with the windmill and the ham beside the lady with the Barnet. Any ideas?
What's the three boxes of gold? It's my last one!!
windMILL on a HILL
block of HAM in the EAST
look at the colour of the chip FRIAR
anyone know what the man on the right watering the plant is??
I have one more left what is the P sign on the pole!! somebody help me please!!
Green P
Thanks for that. The man watering the plant is Bayswater
Last one! Stuck on red bridge at the back...
The 'Red' + 'bridge' there might be a clue right there
There are 3 crosses next to each other - what is the WHITE one on the right ???
new cross
Brown building?
Rat eating cheese?
tower on top of the mountain?
got the tower hill.... stupid me... need rest 2 please
What is the black horse? and the two chess pieces? Seriously stuck, they are my last ones....
Gosh you have the first one Blackhorse just put a road behind the word. The second is King's Cross :-)
It's been a week since I solved this. I hope I remember correctly.
Rat eating cheese: focus on the type of cheese and its shape.
Tower on mountain is Monument.
Re: the brown building
Focus on the flag and the type of building it is. Hint: it's on the Jubilee line.
Please someone put me out of my misery with the cheese one! I still can't get it with all the clues and I'm losing the will to live...
Mouse with cheese hint: The cheese is a red Leicester and the shape of it square.
I am glad I found this blog! Got stuck on a couple and solved them now!
Thanks, now I can have my life back!
I'm stuck on the sign (bottom right) with four queens head and city of westminster? Any clues??? Drawing a blank...thanks
It's confusing because the station you want is actually in the borough of Camden, not Westminster.
"Walk this WAY, Mrs Windsor's"
"If one could walk that WAY one wouldn't need the talcum powder"
I am stuck with dead pig,big brown building,bent cross. Can some plz help me.
got it what the bent cross is. WHAT THE SHEEP IN A BATH TUB DOING? Can't get my head around it. Plz help
3 short of 75. Plz if someone can give a clue.
1.The scribble drawing on the road.
2. the big brown building.
3. the lamb in the bath tub.
Re: Brown building
A very very very large home.
last one. the Q's
I got to 66 - not a bad effort - I now feel a little bit sick for cheating - great design - witty clues - thanks for your help!!
The Qs are in a Garden.
Re the scribble drawing on the road. Think of what it's drawn and what material is used to draw it.
The lamb in the bathtub.
Focus on both the lamb and bathtub, plus the 'N' on the bathtub itself.
i cant work out the brown building with the gate on it, next to the burning tree pls help! also the football and the ham??? the farm on the road and the oval on the pub
the sheep in the bath is actually a LAMB in a BATH
What's the cake in front of the dog?
Farm on road is Chalk Farm.
Football guy is Upney.
You got Oval on the pub already.
The cake in front of the dog is an Victori Sponge, hence Victoria.
The big brown building on the right next to the burning tree is a mansion.
Mansion House.
im stucked with the last 2, what is with the leafy Q and the white gate on the hill on the right hand side?? cheers guys
Kew Gardens
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