Sunday, September 30, 2012

Look for Longer: How many London Underground stations can you find?

Last week I received an email from an unnamed agency who offered to send me a sneak peek over an upcoming project called Look for Longer (#lookforlonger). I have been promised that it would be a mind boggling cryptic challenge aimed at testing Londoner's knowledge of the city. When you combine by love for London and fun, it's difficult to say no.

The package arrived a couple of days ago and it was nothing like I expected. It was a beautifully drawn medium sized poster, which I will be framing, and the biggest magnifying glass I've ever held. The poster contains puns in references to London Underground, Docklands Light Railway and Overground stations such as Angel, Elephant & Castle, Bond Street, Knightsbridge, King's Cross, Swiss Cottage, Marble Arch, Seven Sisters and many more. How many tube stations are referenced in this poster I do not know (update: 75), but I bet there are plenty more to be found. If you love London and are into a bit of fun, you will enjoy poking through this poster with said magnifying glass.

As to what this campaign is aimed at, I am totally in the dark myself. Stay tuned on 3 October when the campaign is officially unveiled.

Update: The campaign has been launched and it is a both a game and competition courtesy of CBS Outdoor. Brilliant stuff. Do check it out!

As of last week, I've found all 75/75 stations, plus a red herring. ;)

Update: I don't actually condone checking out all the solutions posted by various commentators below, but if you are really stuck, do ask!

221 comments:

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Anonymous said...

Kew Gardens

Jon said...

The white 'gate' on the hill is Archway

Anonymous said...

Last one. What is the 1 ton of bricks? PLEASE!!!!

Anonymous said...

I just need one more, the toasters with gold ontop on the right side of the road? Will help anyone with other answers if you can pls help with this one!

Anonymous said...

ton of bricks = brixton

Anonymous said...

What is the hay rick please?

Anonymous said...

I'm stuck on the chef, although I have a suspicion it's very obvious which is annoying me. Can anyone help? Clue rather than answer please :)

Neil J said...

I had the same problem, stop thinking of chef, think about what a chef can do. (make cakes/bread). My problem is the 4 queens heads on the steer sign. 4 days now and it's stopping me from sleeping!!!

Anonymous said...

Stuck on mill hill and late stone I know I'm nearly there but don't know exactly what they are??

Anonymous said...

I'm stuck on the sign (bottom right) with four queens head and city of westminster?

Anonymous said...

Late stone - leytonstone

Anonymous said...

I have only one to go and can't work it out. what is the football & the head by the broken drum kit ?

Anonymous said...

Anyone know what the Indian man holing a cake/crown behind the Kings on the the crossing is?

Anonymous said...

I'm on my last one it looks like a temple not telling me no

Jai said...

Kew garden and archway

laura said...

the Q is in a garden and the white gate is actually an archway

laura said...

the man is a baker

Anonymous said...

I win!

Anonymous said...

This is amazing. Do you know if they will do another one?

Jon Choo said...

I believe they are already planning on a follow up game titled 'Look for Longerer'. ;)

Anonymous said...

The Q's are a famous botanical attraction in west london,
And a big white "arch"

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