Nokia's issues aren't confined to analysts, but more importantly with customers, the media and retailers, and also internal staff. So how is Nokia attempting to win the hearts and minds of potential customers? They outlined a few commitments. On the media front, Nokia UK will be moving to a new HQ in London so that they will be 'closer to us', as they so aptly put it. They have trained most of their staff for the Lumia to gauge their advocacy.
Lumia 610 on FoneArena. Nokia will also be strengthening their Asha-range portfolio and promised to blur the range of smartphone and feature phone. I have long been a critic of Nokia's desire to hold onto their proprietary feature phone platform, and this commitment will not change my opinion one bit.
Also part of Nokia's assault is the new PureView technology. As seen on the Nokia 808 PureView tech demo cameraphone, the PureView is capable of digital compact-busting quality. I was initially skeptical but after playing with it in both dim light conditions as well as outdoor, I am convinced that PureView has the potential to take on the digital compact market, if Nokia can market it well. Nokia do need to get that technology into their primary Lumia smartphones before the year is out - hopefully when Windows Phone 8/Apollo launches. And I have a gut feeling that they will succeed.
|One phone to rule them all|
It is easy to see how big Windows Phone is at Microsoft. Despite the small market share, its whole design philosophy has now been lifted and integrated into current and future Microsoft flagship products. We've already seen the Xbox 360 receiving a dashboard update. And the new Windows 8 and Windows 8 RT will also feature a complete UI overhaul, with the Metro design language at its heart. Leila Martine, the director of Windows Phone at Microsoft has promised that the best is still to come. I certainly hope so.