Xperia Play went on sale in the UK on Friday, while the Arc a couple of days before. If you have read my impression of the Xperia Play, you will know that the Xperia Play is a PlayStation certified Android phone that has an integrated gaming pad and access to PlayStation Suite. Android games optimised for the Xperia Play as well as old PlayStation classics will be available on the market.
As part of the launch Sony Ericsson set up a pop up gaming room at the Old Sorting Office, New Oxford Street in Central London, where the public was able to go hands on with the Xperia Play. The warehouse was transformed into a video gaming scene set in the Far East (Vietnam), decorated with props that are lifted out of gaming scenes such as a helicopter, sport car, rocket launcher and a crashed car. Sony Ericsson reps were dotted around the venue and were ever so helpful when demoing the devices to guests. A competition to win a Xperia Play was also held for guests checking in via Foursquare.
In the evening the warehouse was transformed into a party venue. All the props remained, but the area was now cordoned off to the public. VIP guests were then treated with (very) loud music, free drinks, hawker-style Chinese chow mein noodles and a free gig by a certain Tinchy Stryder.