London event happened today at 3pm at Trafalgar Square where several hundred participants pounded each other for almost an hour. It was incredibly fun and full of energy, with people from all walks of life participating. Many has vowed to make it for next year's International Pillow Fight Day 2012 - to be held on 7 April 2012.
I have just been informed that the 'Fight for Japan' pillowcases you see in the pictures I posted below were designed by Quick & Shirty. The pillowcases were sold at the Pillow Fight day in London. In fact you can buy t-shirts and other merchandises with the design on it, with all proceeds going towards the Japan Red Cross.
Here's a short video clip I recorded while in the middle of the pillow fight action:
And here are a selection of pictures: