While I never bought that whole 'reassuringly expensive' campaign, Stella Artois's sales department (under Foster's apparently in Australia) deserves a pat in the back for their cunning use of the
PSP console as a marketing tool. While I hate Foster's (super boring) and merely find "Nelson" to be 'okay', I hope someone there releases the XMB theme because I find it somewhat nice.
More
here.
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