About a week ago I was invited to the Stella Artois World Draught Master at Old Billingsgate in London. The event was the 14th edition of the competition, with 25 bartenders from across the world competing for the title of World Draught Master. It was hosted by none other than Mark Dolan of Channel 4's Balls of Steel, previously seen hosting the Mobile Choice Consumers Award the week before!
There is a nine step ritual in pouring a Stella Artois beer, and the competition is based on whoever can pour the best pint based on those ritual. I've previously blogged about it at another event where I was given in a schooling in such rituals. A video of the contestants doing what they do best is available here. I will try to upload more later on.
After three elimination of un'X-Factor'ish rounds, the judges decided that Chris Myers of the USA was best at making your beer tastes good. He won an undisclosed cash prize and will serve as an ambassador for Stella Artois in a world tour.
Some pictures below: