Tuesday, September 24, 2013

Pho Cafe lay claim to word pho, ridiculed

This morning the news reached me that almost made me gag over my bowl of instant noddles. Pho Holdings Ltd, the London-based restaurant chain, appears to believe they own the word 'pho' and threatened legal action against Mo Pho, an independent Vietnamese restaurant in Brockley, London.
Ignoring the simple common sense that one can't possibly confuse the brand Pho (logo+Pho) and Mo Pho (geddit?), it is disturbing that IPO would have allowed Pho cafe to trademark the generic term pho, used to describe the popular Vietnamese noodle dish, in the first place. Imagine if Burger King were allowed to sue every burger restaurants with 'burger' in it or Pizza Express taking on Pizza East. It is that ridiculous.

After that huge PR blunder, Pho has back tracked this evening by 'allowing' Mo Pho to keep their name. A huge win for the little people, one who I will be supporting when we move to South East London. But this sorry episode does leave me with a nasty opinion of Pho cafe. Sorry Pho, you should never have attempted to claim ownership on a national culinary dish in the first place.

Source: Brockley Central

1 comment:

Anonymous said...

I can't seem to find a place that can produce decent pho anywhere. :P It's like the chefs don't know that less is more.