Thursday, December 20, 2012
Auto Trader Ignition
Now, I am not really an automobile person. Living close to London, I don't need to be. Still, there is a time in the future when I would definitely need to own a car. But even as a none car owner, I am already aware of Auto Trader for their new and used classified listings. It's the one magazine everyone I know will look first when researching for vehicles. I approached using the app from a perspective of a person attempting to buy their first ever car. You know, searching the classified listings for the most affordable second hand Ferrari, like all first time buyers do.
The iPad version of ignition was most impressive thanks to the multitude of hidden interactive features the designers of the app engineered into the magazine. In pages you will find pictures of automobiles that can be swiped without leaving the page, 3D renderings, hidden pop up filled with trivia information like tips on what to look out for when buying used. It isn't without its fault, for example swiping images may sometimes simply turn the page if you accidentally start your swipe outside the image box. But all in all, it is a jungle of hidden features just waiting to be found, like easter eggs in a video game.
Auto Trader ignition is out now for Apple's Newsstand and requires iOS 5 and above. A single issue costs £2.99 to keep forever, while a 3 month subscription will cost £6.99. The first month is free as part of a subscription trial.