Wednesday, February 29, 2012

Sony XPERIA NXT S, P & U hands-on

Last year Sony made clear their intention to combat Apple through a four screen strategy, by leveraging their services across four core product line ups - Bravia (TV), Xperia (smartphone), tablets and laptops - into a single integrated platform. We have already seen Sony rebranding their PlayStation Network (PSN) service to SEN where the ID can be used across their other services. With the rise of Samsung and cheap Asian OEMs, Sony has seen their market share eroded. Sony's strategy on winning back customers is clear: promote integration and make smartphones with memorable and distinctive designs.

Sony announced two new Xperia NXT, the Xperia P and Xperia U smartphones at Mobile World Congress a couple of days ago and today I had a chance to go hands-on with the new devices at a press briefing in London. Available for hands-on are the Xperia P and Xperia U, alongside the previously announced Xperia S. With these new devices comes a new design language, and boy did Sony finally get it right. The translucent bar that separates the main device with the antenna gives it a floating frame view. It may serve no purpose, but it gives the devices a unique look among the sea of boring Android phones.

Do check out my hands-on preview here. In the meantime I will be getting a Xperia S review unit soon so do hit me on Twitter if you have questions.

1 comment:

Anonymous said...

Beautiful design but Y NO ICS SONY?