Knyttan is a pop up concept store currently located on Somerset House. Since November 2014 they have been selling scarves, jumpers and throws. There is nothing exactly interesting in doing that by itself, but what sets Knyttan apart is you can design (or at least customise) your goods and watch them get knitted instore,
The store itself can be found on the New Wing section of Somerset House, accessible through Lancaster Place near Waterloo Bridge. We've only stumbled upon it by accident last week whilst checking out PJ Harvey residency at Somerset House. At first glance, it looks like yet another typical wool shop, that is until you see that big
Stoll flat knitting machine.
Four Microsoft Surface tablets are fixed on one side allowing you to customise your own scarf, jumper or large scarf via a
web browser app. Here you select from one of several of pre-defined patterns or designs, allowing you to carefully 'customise' them by creating effects or changing the colour. Once you are done, you can order it. It takes 4-5 days for an order to be fulfilled and send to your address, but you can also make an appointment to watch your order made in that Stoll machine instore.
