Last week I received an email from an unnamed agency who offered to send me a sneak peek over an upcoming project called Look for Longer (#lookforlonger). I have been promised that it would be a mind boggling cryptic challenge aimed at testing Londoner's knowledge of the city. When you combine by love for London and fun, it's difficult to say no.
The package arrived a couple of days ago and it was nothing like I expected. It was a beautifully drawn medium sized poster, which I will be framing, and the biggest magnifying glass I've ever held. The poster contains puns in references to London Underground, Docklands Light Railway and Overground stations such as Angel, Elephant & Castle, Bond Street, Knightsbridge, King's Cross, Swiss Cottage, Marble Arch, Seven Sisters and many more. How many tube stations are referenced in this poster I do not know (update: 75), but I bet there are plenty more to be found. If you love London and are into a bit of fun, you will enjoy poking through this poster with said magnifying glass.
As to what this campaign is aimed at, I am totally in the dark myself. Stay tuned on 3 October when the campaign is officially unveiled.
Update: The campaign has been launched and it is a both a game and competition courtesy of CBS Outdoor. Brilliant stuff. Do check it out!
As of last week, I've found all 75/75 stations, plus a red herring. ;)
Update: I don't actually condone checking out all the solutions posted by various commentators below, but if you are really stuck, do ask!
220 comments:
«Oldest ‹Older 201 – 220 of 220The white 'gate' on the hill is Archway
Last one. What is the 1 ton of bricks? PLEASE!!!!
I just need one more, the toasters with gold ontop on the right side of the road? Will help anyone with other answers if you can pls help with this one!
ton of bricks = brixton
What is the hay rick please?
I'm stuck on the chef, although I have a suspicion it's very obvious which is annoying me. Can anyone help? Clue rather than answer please :)
I had the same problem, stop thinking of chef, think about what a chef can do. (make cakes/bread). My problem is the 4 queens heads on the steer sign. 4 days now and it's stopping me from sleeping!!!
Stuck on mill hill and late stone I know I'm nearly there but don't know exactly what they are??
I'm stuck on the sign (bottom right) with four queens head and city of westminster?
Late stone - leytonstone
I have only one to go and can't work it out. what is the football & the head by the broken drum kit ?
Anyone know what the Indian man holing a cake/crown behind the Kings on the the crossing is?
I'm on my last one it looks like a temple not telling me no
Kew garden and archway
the Q is in a garden and the white gate is actually an archway
the man is a baker
I win!
This is amazing. Do you know if they will do another one?
I believe they are already planning on a follow up game titled 'Look for Longerer'. ;)
The Q's are a famous botanical attraction in west london,
And a big white "arch"
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