Sony Xperia Ad is Powered by Tiny Robots

Were there any doubt that Sony would once again triumph when it comes to creative TV ads? Hardly. It seems that Sony has proven once again that when it comes to commercials at least, they know a thing or two. A couple of days ago I blogged about Sony's teaser of their new Imaginative TV ad for the Xperia NXT range.

For the new stop motion animated ad, Sony seek out a young kid and turned his imagination into an inspiration. It tells the story of small Iron Giant-inspired robots who work tirelessly inside each Xperia handset in order to bring it to life. It is a creative ad, lovable in fact and one of the best I have seen this year yet. Check it out below.